1. Targeted Backlinks
This basically means how many sites are linking to your site. It is better to have a site that is relevant to yours to link to your site. It is also good to leave links as comments in blogs or in articles, reason being you can title the link. All of the links I have left for this site say All About Adsense. I do this because I want the people who come to my site to search for that.
2. Keywords
This is a more tricky subject because it can hurt or help you depending on if you follow the rules. For the most part the more keywords the better. But DO NOT just fill your site with keywords, and have no content. For example the next sentence does not make sense, but a search engine might like it for certain keywords.
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